We are currently accepting new clients for 2021! 🎉
Apply now and get access to our exclusive free training "How to Build Your Brand, Bring in Business and Become a Go-To Thought Leader In Your Field."


You are brilliant, but you are currently leaving opportunities on the table.

You are great at what you do, and you know it.

You've built an impressive reputation, climbed the ladder and checked all of the boxes.

You're a best-kept secretknown and highly respected by your colleagues.

But there are thousands of people outside of your core network who need what you have to offer and simply don't know that that you exist.

Being great at what you do gets you far.
Knowing how to sell and promote what you do unlocks your next level.

It's finally time for you to go from best-kept secret to go-to thought leader in your field.

When you are a thought leader:

  • You are consistently called on for timely insights on current events
  • You are trusted resource
  • You contribute to industry conversations and spark new conversations
  • You regularly speak, write or publish in your area of expertise

And in the process of becoming a thought leader, you develop valuable personal and professional skills like:

  • Being able to use your voice confidently
  • Being willing to put your ideas out there
  • Capturing media attention
  • Asking for what you want and need
  • Networking better and forming mutually beneficial professional relationships

Many of the goals you're seeking are on the other side of owning your expertise.

When you step up as a thought leader in your field, you unlock the ability to:







"My first speaking engagement was at Yale Law School, and I've already made six figures in my second venture."

“I decided to join Own Your Expertise® because my purpose made it viscerally uncomfortable to continue playing small. 

After working with Titilayo to develop my speaking offers, my first speaking engagement was at Yale Law School. I've already made six figures in my second venture and am continuing to scale my social impact significantly.”

Intellectual Property Attorney

You know you need to "get out there" more, but there are so many moving parts.

💭 Is anyone interested in what I have to say?

💭 How do I start to build my personal brand?

💭 How do I even land media engagements?

💭 Will this detract from my work?

💭 What if am not the sales or marketing type?

We know there can be a lot of confusion and overwhelm when you are leveling up into thought leadership. If you don't have a plan to follow, you can skip critical steps, waste valuable time and spin your wheels with busy work that doesn't yield tangible results.


Build your brand, promote your work, bring in business and go from best-kept secret to go-to thought leader in your field

Experienced Professionals • Senior Executives • Self-Employed Consultants • Emerging Leaders • Non-Profit Professionals

Own Your Expertise® combines high-touch coaching, personal feedback, step-by-step training and templates to make sure you have everything you need to go from best-kept secret to go-to thought leader in your field.


Here's how it works:

We analyze your unique thought leadership style and design a visibility strategy that fits your goals, strength and time capacity.

We develop the core personal brand assets you need in order to become the go-to thought leader in your field (without burning out or adding too much to your plate).

We'll choose your visibility platform and guide you through pitching media and speaking engagements and teaching your first webinar. You'll use our templates, scripts, checklists and workflows to implement a repeatable process that you can leverage again and again.


Own Your Expertise® is a step-by-step, 12-week, done-with-you sprint where we clarify your unique thought leadership style, create your core personal brand assets and set up the systems to attract clients and visibility opportunities on repeat.

We know that you are a busy professional, so we've structure this program for maximum impact in minimal time.

Our Founder

Titilayo Tinubu Ali is an attorney, nonprofit executive and leadership coach who specializes in helping experience professionals and consultants become go-to thought leaders in their fields.

Titilayo began her career in communications, placing experts on major news outlets including CBS, NBC, NPR and FOX. She brought those communications skills into her career in law and education policy, and she developed this program to give professionals the personal PR and business development skills they need to rise into greater levels of influence and impact.

She is a trusted coach and speaker on visibility, strategic communications, business development and executive presence, and she has taught workshops and keynotes for audiences at Square, BumbleBizz, King & Spalding, Hello Alice, Ms. JD and many others.

Titilayo earned her B.A. from Spelman College, M.A. from Columbia University and J.D. from UC Berkeley School of Law.

What's inside Own Your Expertise®?


Step-by-step trainings on how to build your professional platform, package your expertise, set up your professional brand assets and systems, and publish and promote your expertise through speaking, media interviews, articles and online platforms.


Get all of your questions answered on the exclusive group coaching calls only available to Own Your Expertise® clients. Bring your questions and obstacles, and we will troubleshoot, work through mindset challenges and strategize to keep you moving forward.


Each week, you have the opportunity to submit your work for to our team of coaches for feedback. Our team will review the assets you are creating and provide expert insights on the personal brand assets, thought leadership content and systems you create in the program.


Designed with busy professionals in mind, you'll receive planning templates to help you determine how to balance thought leadership activities with your schedule, set goals, and manage your workflow.

You can join Own Your Expertise® from anywhere in the world and participate right from home.

We have a vibrant, diverse community of professionals from all niches including law, engineering, tech, public relations, education, project management and more.

You can complete the program from the comfort of your couch or kitchen table all that is required is access to the internet. The program is completely digital and accessible through our private program portal.

During your onboarding call we will help you create a custom action plan so that you know exactly what steps to take first.

Who is Own Your Expertise® for?

  • You have experience in your field and are great at what you do (most of our clients are mid-career and senior professionals)
  • You are interested in becoming a more prominent thought leader in your field
  • You are ready to invest time, effort and resources into yourself to make this happen sooner rather than later
  • You are ready and willing to take feedback and trust our proven process it only works if you do

Who is this NOT for?

  • You are new in your career or transitioning into a new field (our methods start with a foundation that you already have a some experience and a proven skillset)
  • You are not interested in being a more prominent leader in your field (having some hesitation is normal, but you have to be willing to grow into more visibility in an authentic way)
  • You would rather go it alone instead of following a proven process

Ready to Own Your Expertise®?

We are so excited to see if you’re a good fit to work with us. Apply now for your spot inside Own Your Expertise® and to access our exclusive private training for accepted applicants.

If your application is accepted, you'll get instant access to a private training where you'll learn the exact framework we use to help you build your brand, promote your skills and become the go-to thought leader in your field. You will also get all of the program details so that you can determine if the program is a right fit for you.

Complete the short form below (it's just two questions plus your contact info), and we'll be back to you soon. We review every request in detail and endeavor to make decisions within 2-3 business days.

Hear from past clients...

"I've already gotten 3 speaking engagements and secured 12 clients on a waitlist for my services."

"I decided to take the leap because it was finally time to take action towards building a new life and career. I have a lot of expertise and needed help channeling my skills and experience. I knew I wanted to consult but needed help and guidance to do it on my own terms in a way that serves my clients.

Just being part of the accelerator, I’ve already gotten 3 speaking engagements, secured 12 clients on a waitlist for my services, and made a clear, valuable decision on who I do and don’t work with.”


"My first consulting gig is in the works, and I feel like a world of opportunities opened up."

“Over the course of participating in Own Your Expertise®, I developed a clear vision for how to start consulting, where this could possibly lead, and I reaffirmed my value in the space I intend to consult in. My first consulting gig is actually in the works, and I feel like a world of opportunities opened up.”

Learning Consultant

"Just 8 weeks into the program, I submitted a six-figure multi-year proposal—and landed it!"

"I chose to work with Titilayo because of her proven success in supporting entrepreneurs. She is innovative, supportive, and inspiring. I was the person who had the pieces of the puzzle, but struggled to put them together because I wanted everything to be perfect.

Own Your Expertise® showed me how to get out of my own way and walk through a simple process where I quickly gained momentum and so much confidence. Just 8 weeks into the program, I submitted a six-figure multi-year proposal—and landed it!

Nonprofit Executive

"I gained my first paying clients and turned a profit for the first time in my business."

“I had been in business before, and I was mentally ready to start another business, but I was struggling with structure and developing a focused strategy for how to begin. Just two months after Own Your Expertise®, I submitted my first proposal, gained my first paying clients and turned a profit for the first time in my business. I'm officially an entrepreneur again!

Business Consultant

"My perspective has shifted from hesitant entrepreneur to confident consultant, and I have several new prospects."

“Before working with Titilayo, I was having a hard time figuring out my niche. Over the course of working together, I have narrowed my niche; determined the cost value of my services; and learned about designing a marketing strategy. My perspective has definitely shifted from hesitant entrepreneur to confident consultant, and I have several new prospects.

I did not have a roadmap and now I do. Titilayo has been exactly what you need a coach to be...knowledgeable, encouraging, energetic, resourceful and flexible. I am so appreciative and better off for having taken part in the process."

Trust Administrator & Attorney

It's time to build your brand, promote your work and go from best-kept secret to go-to leader in your field.

Take the first step and apply for access to the private training and enrollment details.