Attention: We are currently enrolling new clients in the Own Your Expertise® Executive Coaching Program. If you want to learn more about how to work with us, apply now to access our exclusive training for accepted applicants, "How Busy Executives Become Thought Leaders Without Stress and Overwhelm."
You have knowledge, experience and valuable insights that should be shaping your field.
The media should have on speed dial as a trusted source.
You should be a prominent voice in your industry providing commentary at crucial turning points.
Thought leadership is sharing your expertise in timely, relevant ways that build trust and generate demand for your knowledge and services.
Being more visible doesn't have to mean adding more to your plate.
You can elevate your executive presence, become a trusted media resource and make a higher contribution as a thought leader in your field in a way that aligns with your life using our proven system and framework.
*And because we know you're busy, enrollment in our program includes access for a team member or junior associate to help you stay on track.
I want to live in a world where bold, brilliant leaders from many backgrounds share the mic, rock the stage and spread ideas that change the game.
For the past 17 years, my career has spanned the public policy, private and philanthropic sectors working to remove barriers to education and economic opportunity.
My communications background has informed my legal and research career, and I've been intentional about getting ideas off the shelf and into the world. I have appeared extensively in the press, including contributions to The Wall Street Journal, The Washington Post, Dallas Morning News, The Hill, Christian Science Monitor and National Public Radio.
I founded the Own Your Expertise® Executive Coaching Program to bring high-level communications competencies to more executives and the teams they lead so that your contributions can extend beyond the boardroom and make the impact we all need.
SELECT MEDIA CONTRIBUTIONS
Our signature high-touch executive coaching program that gives you the support, systems and step-by-step training to build your executive brand, become a trusted media source, and make a higher contribution as a thought leader in your field.
to work through any questions and build new skills
with clear milestones and checkpoints as you progress
on everything you create inside of the program
to save you time and support you as you implement
We are so excited to see if you're a good fit to work with us to build your executive brand, become a trusted media resource and make a higher contribution as a thought leader in your field. Please take a moment to complete the form below so that we can learn more about you and see how we can help you. Please be as detailed as possible and take this opportunity to tell us why you would be a good addition to program.
STEP-BY-STEP TRAININGS AND RESOURCES
Designed with busy executives in mind, each month you will receive bite-sized, step-by-step trainings and assignments as you progress through the program. Expect to spend no more than 3-5 hours each month.
At your request, we are happy to provide complimentary program access for one of your team members (e.g. executive assistant, associate) to support you as you implement the program.
FILLABLE TEMPLATES AND SPREADSHEETS
We provide templates, checklists, scripts and tutorials for everything to help you implement faster. You'll receive templates for preparing for speaking keynotes, conducting media interviews, tracking your media coverage, developing your speaking topics, auditing and polishing your online presence, and more.
COACHING CALLS TWICE A MONTH
Twice a month, we host Zoom group coaching calls where you can get all of your questions answered in an intimate group of fellow program participants. You'll have the benefit of learning within a curated community of likeminded colleagues and get support as you move through the program.
1:1 FEEDBACK ON YOUR ASSIGNMENTS
Each week, you have the opportunity to submit your work and receive 1:1 recorded feedback on your assignments. One of the many benefits of our group format is that you'll receive valuable insights from the feedback we give to others.
A PRIVATE COMMUNITY OF LIKEMINDED PEERS
We are cultivating the best and only community of impact-driven, brilliant executives who are ready to lead at a higher level. You'll make new connections, share wins, and learn from what's working for others as they step out as more visible leaders in their fields.
Clarify Your Expertise
We'll start by clarifying your unique expertise and standout positioning in your field. You'll gain a better understanding of your core audiences and how to enter the conversation with your unique contributions.
Create Your Executive Brand Assets
We'll audit your executive presence and develop new content and assets so that you are prepared well before requests come your way. We will help you target your visibility activities based on data you uncover in Phase One, and we will optimize your executive presence assets for maximum impact and reach.
Connect With the Media and Contribute to Your Field
We will help you package your expertise into concise articles and media talking points and help you connect with reporters and audiences who want your insights. We will work with you to identify key media and publication outlets, build relationships with reporters who cover your beat, and position you to land media coverage and speaking opportunities. Each step of the way, you'll use our templates, scripts, checklists and workflows to implement with ease and flow.
Our fully virtual program allows you to join from anywhere. Trainings are accessible through a private portal, and all coaching calls are recorded so you can join live or listen on your own time.
Plus, you'll have access to the program for six months in case you need to pause or go at your own pace. This isn't a race, and we're here to support you along the way.
"I'm already engaged in thought leadership activities..."
Great. We can help you streamline your thought leadership activities, create a cohesive strategy (instead of ad hoc engagements), and refine your messaging. We also provide templates and workflows to support your team in offloading some of the logistics of speaking and media engagements so that you can spend more of your valuable time in your zone of genius.
"I've never done any thought leadership activities..."
No problem. You already have the most important foundation—significant experience in your field and knowledge worth sharing. We take you step-by-step through the process of clarifying your expertise, setting up your executive brand assets, and connecting with the media in ways that save you time and increase your impact.
Please note: This program is not a good fit if you are new in your career or transitioning into a new field (our methods start with a foundation that you already have 10+ years of experience as an executive or senior-level professional).
Thought leadership has numerous benefits that you can't afford to put off:
generates bid requests and wins business opportunities
helps you command a premium for your services
drives growth with existing customers
sparks innovation in your field
SOURCE: EDELMAN-LINKEDIN THOUGHT LEADERSHIP IMPACT STUDY, 2019
Let me show you how to master the only thought leadership system that builds your executive brand, makes an impact and generates demand for your work without the stress and overwhelm.
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